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Marketing research of the target audience
- Studying audience needs
- Calculation of the capacity of consumer segments
- Price sensitivity analysis
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- Buying behavior
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Brand awareness marketing research
- Satisfaction rating
- Product and advertising testing
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- Portrait of the target audience
- Media preferences of the target audience
- Studying the perception of a product, service, image
Customer Satisfaction Assessment
- NPS Loyalty Score
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- DSI Dealer Satisfaction Analysis
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- Study of satisfaction factors
- SERVQUAL Index Score
Product testing
- Assessing TM recognition
- Studying the perception of a product, service, image
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- Comparison of the effectiveness of advertising channels
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Calculation of market capacity
- Market share
- Calculation of shares of all market participants
- Saturation and attractiveness of the market
- Forecasting demand for new products
- Calculation of the capacity of consumer segments
- Penetration level assessment
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Competitive rating
- Estimation of shares of all market participants
- Marketing research of competitors
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- Market Capacity
Fieldwork
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IT Research
Pharmaceutical research
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- Assessing TM recognition
- Assessing customer satisfaction and loyalty
- Calculation of capacity and market shares
- Target Audience Research
- Product and advertising testing
- Competitive Analysis
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Online and telephone surveys
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