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Marketing research of the target audience
- Studying audience needs
- Calculation of the capacity of consumer segments
- Price sensitivity analysis
- Consumer segmentation
- Media preferences of the target audience
- Buying behavior
- Respondent Panel
Brand awareness marketing research
- Satisfaction rating
- Product and advertising testing
- Competitive analysis
- Portrait of the target audience
- Media preferences of the target audience
- Studying the perception of a product, service, image
Customer Satisfaction Assessment
- NPS Loyalty Score
- Assessing the level of employee loyalty
- DSI Dealer Satisfaction Analysis
- Customer Satisfaction Score (CSI)
- Study of satisfaction factors
- SERVQUAL Index Score
Product testing
- Assessing TM recognition
- Studying the perception of a product, service, image
- Advertising testing
- Media preferences of the target audience
- Comparison of the effectiveness of advertising channels
- Packaging testing
- Field research and data collection
Calculation of market capacity
- Market share
- Calculation of shares of all market participants
- Saturation and attractiveness of the market
- Forecasting demand for new products
- Calculation of the capacity of consumer segments
- Penetration level assessment
- Market overview by key indicators
Competitive rating
- Estimation of shares of all market participants
- Marketing research of competitors
- Competitor positioning maps
- Analysis of competitors by parameters
- Market Capacity
Fieldwork
- Respondent panel
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IT Research
Pharmaceutical research
Marketing research
- Assessing TM recognition
- Assessing customer satisfaction and loyalty
- Calculation of capacity and market shares
- Target Audience Research
- Product and advertising testing
- Competitive Analysis
- Fieldwork
Online and telephone surveys
- B2C Public or consumer survey
- B2B, B2G Survey of organizations
- Opinion polls
- Satisfaction rating
- Assessing TM recognition
- Telephone robot
- Mystery shopping and secret audit
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