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Manufacturing of consumer goods
Sausages, frankfurters, dumplings, meat delicacies
Assessment of market volume, consumer preferences, optimal price for consumers. Selection of product sales channels and advertising channels.
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Factory production of ice cream
Assessing the capacity of the ice cream market, searching for large segments of the target audience and determining their tastes: additives, size, packaging color and price.
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Bottled water delivered to your home
Assessment of brand awareness in comparison with competitors: top-of-mind, spontaneous and induced. Determination of consumer selection criteria.
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New cereal-based soft drink
Forecasting demand for a new drink (hall test). Determining the tastes of the population, comparison with other drinks, pricing.
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Optical sights for hunting rifles
Assessment of brand awareness, comparison with competitors’ indicators. Assessment of satisfaction with plant products, pricing.
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Organic fertilizers for plants in packaging
Searching for new target audience segments using a blue ocean strategy. Consumer motivation, selection criteria.
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Flour confectionery products: cookies, gingerbreads, sweets
Product perception assessment. Criteria for choosing sweets, attitude towards brands, evaluation of types of packaging and logo, associations.
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Smartphones, tablets and electronics
Assessing brand awareness of smartphones, tablets, and electronics. Comparison with competitors. Brand loyalty and its reasons. 12 cities.
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Japanese diapers for children under 2 years old
Study of consumer characteristics. Changing brands in times of crisis. Testing new types of diapers, Promo evaluation.
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