| Quantitative methods |
| Telephone survey (CATI) |
from 1 000 £ |
| Face-to-face survey (PAPI, CAPI, etc) |
from 2 000 £ |
| Survey inside the store |
from 2 000 £ |
| Online survey (CAWI) |
from 1 000 £ |
| Measurement of flows |
from 1 000 £ |
| Mystery calling |
from 1 000 £ |
| Hall-test |
from 3 000 £ |
| International survey |
from 1 500 £ |
| Qualitative methods |
| Focus group |
from 1 000 £ |
| Indepth interview |
from 60 £ |
| Expert interview |
from 80 £ |
| Home testing |
from 1 000 £ |
| Analytics |
| Data analysis in Excel |
from 100 £ |
| Short presentation in PPT/PDF |
from 300 £ |
| Full report in PPT/ Word/ PDF |
from 450 £ |
| Analytic note |
from 100 £ |
| Average costs by research objectives |
| Customer satisfaction research |
from 1 000 £ |
| Brand awareness research |
from 1 500 £ |
| Market capacity, market overview |
from 2 000 £ |
| Market shares, competitive analysis |
from 2 000 £ |
| Customer study, usage&attitude |
from 1 500 £ |
| Additional services |
| Questionnaire design |
from 100 £ |
| Reccomendations and consulting |
from 2 000 £ |
| Access to survey tracking system |
0 £ |
| Fast analytics in tracking system |
0 £ |
| Questionnaire constructor |
0 £ |
| Raw data in Excel |
0 £ |