Pharmaceutical research
Research for pharmaceutical companies
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Key benefits from researchThe key benefit from using research results is monitoring the market situation and the ability to influence sales. |
Opportunities of the methodThanks to a survey of doctors and monitoring data, it is possible to obtain information about seasonal diseases, prescribed medecines, as well as information about visits to medical representatives, the visibility of advertising of new medecines, and much more.
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Sample size and timelineThe minimum sample size for such projects is 100 questionnaires (for surveys of doctors) or 80-100 pharmacies (for monitoring pharmacies) per region. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). The minimum period for surveying this quantity is 5 working days.
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CostThe cost of pharmaceutical research consists of the cost of data collection (questionnaires/diaries/other) and the cost of data analysis (usually no more than 10-15% of the cost of data collection). A BCGroup specialist can calculate the cost of the project. |
Sample report |
Description of the approachPharmaceutical marketing research differs from research in other markets in that the dynamics of indicators are most often important here. It could be: 1. Assessing the recognition of medecines; Surveys of doctors are conducted both in person (personal visits) and in absentia - using remote visits (by phone or online). In our experience, less than 30% of doctors are available online, which is why personal visits and telephone interviews are more often used to collect data. |
Process of researchPharmaceutical research is research with different objectives and, accordingly, methods. Therefore, BCGroup’s work on this type of project is structured as follows: 1. An NDA (confidentiality agreement) is signed between BCGroup and the company; |
How to start?Just send us a request using any of the forms. A BCGroup specialist will draw up a proposal by the end of the working day. |