B2C consumer survey

Surveys allow you to avoid making decisions under conditions of uncertainty. Having the results of the study, you are 99% likely to make the right decision.

Before conducting a consumer survey, preliminary preparation and identification of goals and objectives are necessary. First of all, you should determine the purpose for which the information is collected. Among the most common:

- identifying the preferences of the potential audience;
- readiness of the audience for the release of a new product on the market;
- level of consumer loyalty to the brand;
- audience satisfaction with the product;
- calculation of shares of market participants;
- calculation of market capacity.

Based on the results of the preparatory stage, BCGroup specialists draw up a questionnaire or questionnaire, according to which they conduct a consumer survey. The number of questions in the questionnaire largely depends on the method by which the research will be conducted.
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The minimum size of a representative sample for quantitative research per region is 400-600 questionnaires. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). In cases where it is necessary to separately consider and compare data from, for example, 2 cities, the minimum sample is 800 questionnaires. The minimum period for surveying this quantity is 1 business day.

The cost of a consumer survey consists of the cost of collecting a selected number of questionnaires (payment is taken only for fully completed questionnaires) and the cost of analytics (usually no more than 10-15% of the cost of data collection)

You can calculate the cost of one questionnaire yourself using our calculator (you will need to enter the number of open and closed questions in the questionnaire, quotas)

The cost of such a study is from 1000 £ (the cost is indicated for a minimum sample).

There are many ways to survey consumers. The most popular include:

1. Telephone survey;
2. Personal interview (in public places: on the streets, in parks, entertainment and shopping centers, as well as in retail outlets);
3. Interviews at retail outlets;
4. Door-to-door survey (involves answering a large number of questions);
5. Online surveys (a questionnaire on the Internet, a link to which is sent to representatives of the target audience for self-completion).

BCGroup’s work on preparing and conducting a consumer survey is structured as follows:

1. A BCGroup specialist clarifies the objectives of the research and the expected portrait of the target audience;
2. A BCGroup specialist agrees with the customer on the final version of the survey questionnaire, the geography of the survey, and the possibility of attracting the BCGroup respondent base;
3. An NDA (confidentiality agreement) is signed between BCGroup and the company;
4. BCGroup collects data in a short time (depending on the collection method, topic, audience selection criteria, it is possible to survey up to 5,000 people per day);
5. Next, the BCGroup employee transfers the data array to the customer’s representative in Excel or SPSS format;
6. After 3-5 days, a BCGroup employee sends an analytical report on the tasks set by the customer before surveying consumers.