Online and telephone surveys

Surveys allow you to avoid making decisions under conditions of uncertainty. Having the results of the study, you are 99% likely to make the right decision.

All surveys within the framework of BCGroup marketing research are conducted on the basis of our own online panel and call center focused on conducting surveys.

Every month BCGroup collects up to 45,000 questionnaires.

In addition to telephone surveys, BCGroup offers its services for conducting surveys with BCGroup panelists.

During the pandemic, BCGroup significantly increased its B2B panel of respondents. Since 2019, the average response rate for online B2B surveys has increased, while the average response rate for telephone surveys has fallen, which is why online surveys have become more popular.

The minimum size of a representative sample for surveys per region ranges from 400 to 2000 questionnaires. By region we mean any territory for which separate analytics is required (this could be, for example, a city or country). In cases where it is necessary to separately consider and compare data from, for example, 2 cities, the minimum sample is 400 questionnaires. The minimum period for such a survey is 1 business day.

The cost of conducting a survey consists of the cost of collecting the selected number of questionnaires (fees are charged only for fully completed questionnaires)

You can calculate the cost of one questionnaire yourself using our calculator (you will need to enter the number of open and closed questions in the questionnaire, quotas)

The cost of such a study is from 2000 £ (the cost is indicated for a minimum sample).

Surveys are conducted using our own specialized software, which allows us to monitor the speed and quality of data collection by BCGroup employees and the customer in their personal account. The BCGroup call center also uses an auto-dialing program, which significantly reduces the time required for collecting data during telephone surveys.

All completed forms are recorded in the system. In addition, statistics are kept on refusals to fill out questionnaires, with distribution based on reasons for refusal (failure to pass the criteria for inclusion in the audience, survey topic, questionnaire too long, etc.):

BCGroup also subcontracts data collection projects from other marketing agencies.

BCGroup’s work within a single project is structured as follows:

1. A BCGroup specialist studies the questionnaire provided by the customer (if the questionnaire is provided) or draws up a questionnaire to solve the assigned tasks, agrees on the geography of the survey, as well as quotas;
2. BCGroup tests the survey questionnaire on the target audience, if necessary, makes suggestions for adjusting the questionnaire: wording, order of questions, additional answer options and much more;
3. A BCGroup employee prepares audience profiles for the survey and coordinates them with the customer;
4. BCGroup conducts test questionnaires and suggests adjustments if necessary;
5. BCGroup conducts surveys in a short time (it is possible to survey up to 5,000 people per day);
6. Throughout the entire project, the customer has the opportunity to track the progress of data collection in real time in the Personal Account, build quick analytics on the collected number of questionnaires;
7. Upon completion of data collection, a BCGroup employee transfers a data array to the customer’s representative in Excel or SPSS format and audio recordings of the interview in mp3 format (in the case of a telephone survey);
8. After 3-5 days, a BCGroup employee sends an analytical report to the customer based on the results of the analysis of survey responses.