BCGroup Research Agency
BCGroup specializes in collecting fresh data (ad-hoc) and analyzing it, as well as calculating indicators and indices, conducting surveys and analyzing big data in 146 countries around the world. The research agency was founded in 2006. During this time, BCGroup has not changed its principles: only professionals who are able to cope with any marketing research for a company from any industry are accepted into the team.
During the Covid-19 pandemic, the BCGroup agency developed its own robot interviewer, thanks to which we can now conduct even the most complex surveys with a high, stable level of quality, minimizing the human factor on the part of the interviewers.
Also, starting in 2020, we are adding big data to the analysis within our projects and research, which can significantly improve the quality of the final information and confidence in the decisions made by our clients.
Today, as before, specialists from the BCGroup research agency are conducting:
- assessment of brand awareness;
- assessment of customer satisfaction;
- calculation of market share and capacity;
- target audience research;
- testing the product and its advertising;
- competitive analysis;
- field research;
- express research;
- provide mini-survey services for startups.
Marketing research by BCGroup
Over the years, employees of the BCGroup marketing agency have created many of their own developments, including the “Market Attractiveness Matrix”, “Robot Interviewer”, and also received professional awards and set many team records, for example, conducting 45,000 surveys during one months without the involvement of subcontractors.
Today, the country's largest companies order marketing research from BCGroup. There are also foreign customers among our clients. Do you want to be among the companies that have become market leaders? Order marketing research from BCGroup: more than 90% of clients are satisfied with the quality of the research conducted.
If marketing companies in Moscow were to make a rating of their main competitors, then BCGroup would certainly be one of the first lines on the list - few can boast of such extensive experience, in-house developments, a staff of highly professional employees and a pool of famous clients.