Sausages, frankfurters, dumplings, meat delicacies

For two years, the research agency BCGroup has been implementing a tracking project to study the market for meat and sausage products.

The main goal of the study is to assess the brand image of the sausage manufacturer and its perception in a competitive environment.

Tasks include:

• assessment of market capacity;
• identification of consumer preferences;
• assessment of brand perception;
• evaluation of the effectiveness of the advertising campaign.

An online survey is used as a method of collecting information. The selection of respondents is based on the principles of target audience quotas. The survey involves residents of various regions from 18 to 65 years old who consume sausages at least once a week.

The main difficulty of this project is the duration of the interviews, which averages 35 minutes. To improve the response rate, interviewers use various techniques to “keep” the respondent on the phone, which today make it possible to collect the necessary data as efficiently as possible.

For privacy reasons, we cannot provide specific brands and numbers.