Hypermarkets of finishing materials (DIY)

The research agency BCGroup conducted a series of studies for the largest chain of hypermarkets selling finishing materials.

The purpose of one of the studies was to assess the state of the market.

The following tasks were set for the study:

• target audience segmentation;
• assessment of financial capacity of segments;
• study of consumer preferences and price sensitivity;
• assessing the saturation of segments with competitors’ offers.

When collecting information, desk research, an online survey, personal survey at points of sale, and observations were used.

For privacy reasons, we cannot provide specific brands and numbers.