About BCGroup

BCGroup marketing research agency

Since 2006, the BCGroup research agency has been helping companies discover new directions, bring products to market, and develop existing directions using marketing analytics. The agency specializes in collecting fresh data and analyzing it, as well as calculating indicators and indices.

BCGroup's mission is to develop the business environment in the world.

The main competitive advantages of the agency are the high level of competence in marketing analytics and the use of international experience in working on projects. Conducting market research for companies entering new markets forces BCGroup to stay abreast of upcoming changes in most markets.

The most popular services at BCGroup are: calculation of market capacity, online (web) sociological survey, calculation of market saturation and attractiveness, calculation of market participants' shares, as well as target audience segmentation, competitive analysis и satisfaction rating.

BCGroup has its own servers and platforms for data collection and its own call center (50 operators), focused exclusively on research. Every month, operators conduct more than 45,000 questionnaires: BCGroup has the ability to quickly collect and process large amounts of data, control quality and make timely adjustments to the information collection process. Every quarter we offer the results of omnibus results for a number of markets. In addition, BCGroup is actively expanding its online panel: online surveys are conducted in all regions, more than 1 million panelists.

The main principles of BCGroup's work are the refusal to subcontract work and the signing of NDA for each project.

It is important for any company to track the what stage of development it is at, and also understand what can be done to improve the efficiency of its work. To do this, you need to find out: what is the current results of the company? Market position? Main competitors? It is important to know whether new prospects and opportunities have emerged, new markets, have consumer preferences changed?

We are pleased that thanks to joint projects our customers make the right management decisions, and marketers clients receive awards for BCGroup research projects.

BCGroup specialists will offer the best solution for this problem, and will also help you apply successful experience from other industries.