Tires and mobile tire fitting

The research agency BCGroup conducted another study on the car tire market in the middle of last year.

The purpose of the study was to study the needs of the target audience.

The following tasks were set for the study:

• identify the main criteria for choosing a place to buy tires;
• assess the interest of the target audience in mobile tire fitting;
• calculate the capacity of the mobile tire fitting market.
• identify the concerns of the target audience when purchasing tires through online stores;
• carry out segmentation of the target audience;

When collecting information, desk research and an online survey of motorists on the panel were used. The sample for the survey was 1000 people.

For privacy reasons, we cannot provide specific brands and numbers.