Telecommunications for business

Last year, the research agency BCGroup conducted a study of the telecommunications market in one of the southern regions.

The purpose of this study was to study the market before the entry of a new telecommunications operator.

The objectives of the study included:

• assessment of market capacity in general and by area (7 areas in which the customer company operates);
• assessment of the shares of market participants in each area;
• studying the main advantages and disadvantages of competing companies;
• assessment of satisfaction with the current level of service from competitors.

The method of collecting information was a survey of people making decisions about choosing a telecommunications service provider.

Based on the results of the study, the customer was provided with all the data necessary to make a decision. The company entered the market of a new region.

For privacy reasons, we cannot provide specific brands and numbers.