Medium and Small Business Support Agency

Last year, the BCGroup research agency conducted a number of studies commissioned by agencies supporting medium and small businesses.

The purpose of these studies was to study the markets in which small and medium-sized enterprises operate or plan to enter.

The research, as a rule, had the following tasks:

• assessment of market capacity;
• calculation of shares of all market participants;
• studying the characteristics of the target audience: key selection factors, price sensitivity;
• target audience segmentation;
• competitive analysis.

Desk research, expert interviews, personal and online surveys were used as methods for collecting information. The research covered several regions.

For privacy reasons, we cannot provide specific brands and numbers.