Multifunctional public service centers

Last year, the research company BCGroup conducted a large-scale study among users of multifunctional centers for the provision of public services.

The purpose of the study was to select a new name and visual components of public service centers.

The study had the following tasks:

• evaluation of proposed options for institution names;
• evaluation of visual materials;
• compliance of the proposed slogans with the concept of the institution;
• offer your names for public service centers.

Focus groups with representatives of the target audience were used as data collection methods.

Based on the results of the work, a new name was chosen for the multifunctional center, which, in the opinion of the majority of participants, most closely corresponded to the essence and purpose of the institution.

For privacy reasons, we cannot provide specific brands and numbers.