Chain of hypermarkets selling interior goods

Last year, the research agency BCGroup conducted a study for a chain of hypermarkets selling interior goods.

The purpose of the study was to assess the strength of the chain’s brand in 10 cities and evaluate the effectiveness of marketing activities.

The following tasks were set for the study:

• determine the level of brand awareness in 10 cities;
• assess the visibility of the advertising campaign;
• determine the media preferences of the target audience;
• evaluate marketing effectiveness.

An online survey was used as a data collection method. The study involved 5,000 people in 10 cities.

For privacy reasons, we cannot provide specific brands and numbers.