Japanese diapers for children under 2 years old


For several years, BCGroup has been collaborating with a world-famous manufacturer of baby diapers, conducting market research studies once a quarter.

For the client, the key goal is to study consumer behavior in changing conditions.

The objectives of the series of studies include:

  • issues of changing a brand during a crisis and their reasons;
  • search for the relationship between the economic situation and consumer preferences;
  • determining the share of consumers attached to diaper brands, regardless of the family’s financial situation;
  • identifying the degree of influence of general moods in society on consumer behavior;
  • identifying channels for obtaining information about new brands.

The methods used to collect information are online survey, hall test, home testing and home visits. The survey involves young mothers who choose a brand for their first child.

It is worth noting that a time of crisis is a time of changing consumer preferences and changing market shares of brands. Therefore, constant monitoring of the situation is the key to success. A whole range of research allows you to quickly respond to changes in the market and remain a competitive brand.

For privacy reasons, we cannot provide specific brands and numbers.

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