Bank deposits, concierge service

Last year, the research agency BCGroup conducted a study of the demand for banking products.

The purpose of the study was to study consumer preferences in several regions (large cities were taken as the basis for the study).

Tasks that were set for the study:

• determining the share of the population that corresponds, according to socio-demographic characteristics, to the portrait of the target audience interested in bank deposits and other banking products;
• determining criteria for choosing banks by representatives of the middle class;
• identifying the needs of the target audience for additional services: concierge service, consulting, support;
• assessment of the quality of work of competing banks, level of loyalty to competitors.

The methods of collecting information were an online survey of representatives of the middle class using the BCGroup panel. The sample size in all cities was 1,500 people.

It is worth noting that this study helped the company obtain important information and make the necessary decisions. The results of the study were used in the development of additional Bank products.

For privacy reasons, we cannot provide specific brands and numbers.