Flour confectionery products: cookies, gingerbreads, sweets

Last year, the research agency BCGroup conducted a study to assess the perception of new confectionery packaging.

The main purpose of the study was to assess the perception of new packaging and the manufacturer’s brand image.

The tasks included:

• assessment of the perception of the product as a whole;
• criteria for choosing sweets for the family;
• assessment of attitude towards competing brands;
• evaluation of types of packaging and logos;
• identifying associations with new packaging in comparison with competitors.

Focus groups were used as a method of collecting information. Women aged 35-55 years who purchase cookies and other confectionery products for their families at least once a week took part in the focus groups.

The study allowed the manufacturing company to choose packaging for confectionery products, as well as create a list of adjustments that would help improve the perception of the packaging.

For privacy reasons, we cannot provide specific brands and numbers.