Low frequency frequency converters

For several years, BCGroup has been cooperating with a large manufacturer of electrical products.

The purpose of this study was to study the market for low-frequency frequency converters.

The objectives of the study included:

• measuring brand awareness in comparison with competing brands (top-of-mind, spontaneous and induced awareness);
• identification of key factors for choosing a frequency converter supplier;
• identifying sources of information about electrical brands;
• studying the reasons for loyalty to certain brands;
• other highly specialized questions about frequency converters.

An online survey of organizational specialists was used as a method of collecting information. The survey was attended by chief engineers, heads of electrical installation services and other decision makers on the purchase of electrical products in oil producing and oil processing enterprises.

The research is carried out regularly, since brand awareness indicators are important to consider in dynamics.

For privacy reasons, we cannot provide specific brands and numbers.