Large chain of men's clothing stores

At the end of last year, the research agency BCGroup conducted a study for a large chain of men's clothing stores.

The purpose of the study was to assess brand awareness in general and by region.

The following tasks were set for the study:

• assess the level of fame of men's clothing brands: top-of-mind, spontaneous and induced fame;
• study the preferences of the target audience in the assortment;
• evaluate the criteria for choosing a place to buy men's clothing;
• conduct a competitive analysis.

Personal and online surveys were used as data collection methods. The study involved men with above-average income in a number of regions. The respondents spoke about their preferences in choosing clothes and assessed their attitude towards brands on the market.

For privacy reasons, we cannot provide specific brands and numbers.