Shopping centers of the largest developer in 9 cities

Last year, the research agency BCGroup conducted a study in 9 cities, the purpose of which was to determine the loyalty of the target audience in relation to existing shopping centers in these cities.

The objectives of the study were:

• assessment of the level of popularity of shopping centers in each city;
• definition of selection criteria in the context of various product categories;
• general comparison of city shopping centers in more than 30 positions;
• identifying interest in new brands and services;
• estimate of average costs for visiting a shopping center.

Online survey was used as data collection methods. The sample population of the survey was 500 people per city.

Based on the results of the study, a map of the market of each city was drawn up, and recommendations were provided for the plan for promoting new objects in the studied cities.

For privacy reasons, we cannot provide specific brands and numbers.