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BCGroup Research Agency
BCGroup specializes in collecting fresh data (ad-hoc) and analyzing it, as well as calculating indicators and indices, conducting surveys and analyzing big data in 146 countries around the world. The research agency was founded in 2006. During this time, BCGroup has not changed its principles: only professionals who are able to cope with any marketing research for a company from any industry are accepted into the team.
During the Covid-19 pandemic, the BCGroup agency developed its own robot interviewer, thanks to which we can now conduct even the most complex surveys with a high, stable level of quality, minimizing the human factor on the part of the interviewers.
Also, starting in 2020, we are adding big data to the analysis within our projects and research, which can significantly improve the quality of the final information and confidence in the decisions made by our clients.
Today, as before, specialists from the BCGroup research agency are conducting:
- assessment of brand awareness;
- assessment of customer satisfaction;
- calculation of market share and capacity;
- target audience research;
- testing the product and its advertising;
- competitive analysis;
- field research;
- express research;
- provide mini-survey services for startups.
Marketing research by BCGroup
Over the years, employees of the BCGroup marketing agency have created many of their own developments, including the “Market Attractiveness Matrix”, “Robot Interviewer”, and also received professional awards and set many team records, for example, conducting 45,000 surveys during one months without the involvement of subcontractors.
Today, the country's largest companies order marketing research from BCGroup. There are also foreign customers among our clients. Do you want to be among the companies that have become market leaders? Order marketing research from BCGroup: more than 90% of clients are satisfied with the quality of the research conducted.
If marketing companies in Moscow were to make a rating of their main competitors, then BCGroup would certainly be one of the first lines on the list - few can boast of such extensive experience, in-house developments, a staff of highly professional employees and a pool of famous clients.
Thanks to BCGroup researches we understand features of Russian market and GOO.N customers' needs. Also we received first results of testing our new product - GOO.N Premium. It helped us to find the best way for promotion our products to the market.
We would like to express our gratitude to BCGroup for the information that we have already managed to collect with their help. "Vita Baltic International" is in a stage of active growth, increasing its product line, expanding its sales geography. Therefore, we regularly face the task of assessing market capacity, competitive analysis and research of preferences in different countries.
All work was completed efficiently and on time. A distinctive feature of BCGroup employees is their willingness to quickly respond to changing circumstances during the research process. We hope for further fruitful cooperation and are ready to recommend BCGroup as a reliable partner.
Thanks to research conducted jointly with BCGroup, we were able to understand the needs of our clients, make adjustments to our work processes and expand the geography of our presence.
Thanks to the work carried out on data collection and analysis, and the high level of professionalism of the BCGroup team, we better understand the needs of our clients and the competitive situation in the regions of our presence. I would especially like to note the work of the BCGroup call center for their high quality of work, efficiency and responsiveness.
The results of BCGroup's research made it possible to give an objective assessment of the quality of service at the airport and individual areas of our activities, as well as to record significant points in servicing passengers.